888 are beginning an aggressive television advertising campaign to promote their 8.8 million GBP jackpot offer.
The offer, detailed here sees the largest ever fixed value jackpot posted for an online slot game, and 3 free spins given to players wanting a crack at it.
888 are confident the massive jackpot will win over plenty of players and have started airing TC commercials on UK's ITV2, ITV3, ITV4 and Channel 5 deatiling the big promo. The commercials feature local TV celebrity Dom Joly swimming in a pile of cash wearing goggle and a snorkel ,and will be shown on high rotation at least in the early stages of the campaign.
After success with TV campaigns for their 888ladies site, 888 believe using television as the cornerstone of their advertising efforts for this promotion will result in large player sign-up numbers.
'This will offer the unique opportunity for someone to become a millionaire without paying a penny, and we believe it will really appeal to everyone from on-line casino regulars to those who play the lottery or buy the odd scratchcard', said 888.com's COO Itai Pazner of the jackpot offer.
UK players wanting a crack at the 8.8 Million with their 3 free spins, can click here.
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