Bwin to Lose AC Milan Shirt Sponsorship

Austrian based online sports betting giant Bwin will end its shirt sponsorship deal with AC Milan next season.

According to a report from the BBC, Bwin have been bumped by Dubai's Emirates Airlines who have forked out a massive 60 million Euro over 4 years to secure the coveted spot on AC Milan's shirts.

The deal is not Emirate's first in the football arena, already having a (non-shirt) deal with AC and sponsorship arrangements with a number of other European football clubs.

Bwin will continue their shirt deal with Europe's other football powerhouse club